Logo, stationery, menu and packaging design for a fictitious restaurant.
The identity created for Pittza needed to be unmistakably rustic and down-to-earth with a “current” feeling.
The overall look and feel of the brand had to easily communicate the type of restaurant to the public.
The concept behind the logo has a dual purpose. The outside is made up of the rough wood-fired pizza crust that also serves as the bark of a tree, the inner area of the logo is the pizza topping but also the tree rings used to count the age of a tree.
